To make the Website as accessible as possible some issues can be encountered by different assistive technology as Please be aware that our efforts to maintain accessibility and usability are ongoing. The Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with To accomplish this, Titelmedia has engaged To persons with disabilities including users of screen reader technology. Of its Website, Titelmedia strives to ensure that its Website services and content are accessible Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability It only makes sense that the Eye Jacket is part of that – the original and Redux. When you think back to Eyeshades, Blades/Razor Blades, and Jackets, Oakley has been a pioneer in that sports performance eyewear world. With the trend so strong, it only made sense that Eye Jacket should be part of that story. Talk to us about the Eye Jacket Redux and how it captures the spirit of the fast shades trend. And think at that time we had M Frames and our sport shields and our team still wanted to wear Jackets because they were so progressive. Even John Tomac, who was a mountain bike world champion, raced in the Eye Jacket. We had the whole self-portrait campaign where we had our snow athletes actually skiing and snowboarding in them. As I mentioned, it was so incredible to see athletes using it in sport. Over the few years after that, the Eye Jacket had such a look with it in sport with those oval lenses. When you think about that image of him coming out of black with those silver Eye Jackets on, there was no mistaking who that was. Jordan was probably one of the biggest, of course. The whole Jacket line back in the day had some pretty iconic moments and personalities that went with them. We added a little contemporary design language to give it a slight update.įor you, what are some memorable moments in the Eye Jacket’s history that speak to this trend? Those things being that iconic oval shape and the narrow temple coming off the front. At the same time, we knew we had to keep the essence of the original Eye Jacket there. As we looked at the trend coming back around, there were a lot of things we saw we could evolve. At the same time, there is always an opportunity to evolve. Just like anything, there’s always going to be the original. Talk to us about the history and evolution of the Eye Jacket, from the original to today’s Redux. It was the whole technology package that just wasn’t in a shield form. The look of that '90s eyewear had all the technology that our “sport” shields did: impact protection, UV protection, high definition optics. For a lot of our athletes, their sport was their life. I guess it really was for the sport lifestyle. Even though they were dual lens, at that time the look was not meant to be ”lifestyle” eyewear it was sport eyewear that just happened to look like lifestyle eyewear. Eye Jacket, Straight Jacket, Trenchcoat, and E Wire definitely brought an even fresher look to sport. Can you speak to that?Īt the time, even as Oakley had developed the sport eyewear market, it was pretty synonymous with shields. The Eye Jacket revolutionized the sports eyewear industry in the ’90s, from technological innovations to style. This became a pretty iconic shape not only for the Eye Jacket lens, but also for E Wire. So, when you look at that logo, which was very square, and then compress it, you get an oval. What was the iconic '80s logo had a couple of versions where it was compressed to create a faster look. You can see it even in the evolution of the logo. You can see the evolution to a more “sporty” look that had more dimension and speed to it. The design language for the brand was changing at the time. What inspired the original Eye Jacket of the ’90s? To get a better understanding of the fast shades trend and the heritage of the Eye Jacket, we caught up with Oakley's Brian Takumi, VP of Product Creative Catalyst. The visually recognizable oval shape remains and comes in a variety of colorways that will work with any outfit. It's updated with cutting-edge technology, including Prizm, which is designed to increase color, contrast, and details for an improved view of life. It’s no surprise, then, that when tracing the trend's history, Oakley was one of the originators of the fast shades trend, which clearly had an influence on eyewear designs ever since.įor 2019, Oakley is releasing a modern-day version of the iconic Eye Jacket called the Eye Jacket Redux. The original Eye Jacket dropped in 1994 and not only did they push the eyewear industry forward in terms of technology, but also in style – the design became synonymous with performance eyewear.
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